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We're growing — meet Victory North America
VICTORY
1 June 2026 — Leighton Buzzard, UK
We're proud to announce the launch of Victory North America — the new name and identity for our dedicated North American distribution operation, formerly known as Quartz Lamps Inc.
Victory North America will operate as the exclusive distributor of our products across the United States and Canada, giving customers there access to our full range of IR and UV solutions. That includes medium pressure UV lamps, infrared heating systems, and specialist lamp products for the curing, water treatment, plastics, printing and industrial heating sectors.
One brand, two continents
This rebrand marks a significant milestone in our international growth strategy. By bringing our North American partner fully into the Victory brand family, we're reinforcing our commitment to delivering a consistent, high-quality experience to customers on both sides of the Atlantic.
Tyler Penman, Managing Director, said: "The launch of Victory North America is a natural progression of the strong partnership we've built with the Quartz Lamps team over many years. Bringing them under the Victory name reflects the depth of that relationship and our shared ambition to be the first-choice partner for IR and UV technology across North America. Customers will benefit from the same trusted expertise and product quality they have always received, now backed by the full resources and reputation of the Victory brand."
Expertise where it matters
The Victory North America team is already well established in key growth sectors including UV curing — a market projected to exceed USD 10 billion globally by 2027 — as well as water disinfection, industrial heating, and plastics processing. They bring deep application expertise and long-standing customer relationships across both the US and Canadian markets.
A seamless transition for existing customers
For existing Quartz Lamps Inc. customers, the transition will be completely seamless. All points of contact, product availability and service levels remain unchanged. The Victory North America name and identity will roll out progressively across all customer touchpoints from 1 June 2026.