Victory at Labelexpo Europe 2025: Conversations, Connections and the Future of UV Innovation
Last week, the Victory team attended Labelexpo Europe 2025 in Barcelona, the world's leading event for the label and packaging industry.
Our Managing Director, Tyler Penman, Sales Director, Toby Waller, and Business Development Manager, James O’Connor, spent three days immersed in conversations with clients, partners and peers, exploring the latest advancements shaping the sector.
Victory Lighting
Why We Were There
Victory has been designing and delivering specialist infrared (IR) and ultraviolet (UV) solutions for over three decades. In label and packaging applications, these technologies are critical for:
- Curing inks and coatings quickly and consistently
- Delivering energy-efficient drying solutions
- Supporting precision and repeatability on high-speed production lines
- Helping manufacturers reduce downtime and operating costs
At Labelexpo, we were able to show how our tailored UV and IR solutions fit seamlessly into production processes and, most importantly, how they make a measurable difference.
Real Conversations, Real Insights
What stood out most at this year’s exhibition was the energy and innovation driving the industry forward. From sustainable packaging initiatives to cutting-edge curing technology, there was no shortage of ideas being shared.
“It was fantastic to connect with so many people who are passionate about the future of our industry,” said Sales Director, Toby Waller. “The appetite for innovation in UV technology is stronger than ever, and events like Labelexpo are the perfect place to exchange ideas.”
For James O’Connor, the highlight was reconnecting with existing clients and building new relationships: “Events like this remind us that technology is only part of the story. The real value comes from conversations – understanding challenges, sharing solutions, and working together to drive progress.”
Managing Director Tyler Penman summed up the team’s experience: “Labelexpo 2025 was an inspiring few days for Victory. It was encouraging to see so much creativity and forward thinking across the industry, particularly around how UV and IR can support efficiency and sustainability. For us, these events are about more than showcasing solutions – they’re about listening, collaborating and finding ways to move the industry forward together.”
For Victory, Labelexpo 2025 wasn’t just about showcasing solutions: it was about listening, learning and being part of the bigger conversation around the future of packaging.
From sustainability to efficiency, the label and packaging industry is evolving fast. We’re proud to bring our expertise in IR and UV technologies to support that evolution.
Didn’t Catch Us in Barcelona?
If we didn’t manage to connect at the show, the conversation doesn’t have to stop there. Whether you’re looking to improve curing times, reduce energy consumption, or explore how UV and IR can strengthen your processes, we’d love to talk.
Get in touch with us today, let’s explore how Victory can help light the way forward for your production.