European Sales Director

Location: UK or Europe (with frequent travel across the region)
Report to: Managing Director
Salary: €100,000.00 + bonuses
Job Type: Full-Time, Permanent

European Sales Director Job Description

Job Summary:

We are seeking an experienced and strategic European Sales Director to lead and grow our commercial operations across Europe. As a senior leader within a UK-based manufacturer of Ultraviolet (UV) and Infrared (IR) technology, you will be responsible for developing regional sales strategies, building strong customer and partner relationships, and expanding our market share across key European sectors including industrial, scientific, and commercial applications.

Key Responsibilities:

• Develop and execute a results-driven sales strategy for the European market, aligned with overall business goals.
• Drive revenue growth by identifying and securing new customers, partners, and distribution channels.
• Manage and support local sales teams, agents, and distributors throughout Europe.
• Lead high-level customer engagements and negotiations, particularly for key accounts and strategic projects.
• Provide technical sales support, working closely with engineering teams to deliver tailored UV and IR solutions.
• Analyse market trends, customer needs, and competitive activity to inform strategy and product positioning.
• Represent the company at trade shows, industry events, and customer meetings across Europe.
• Collaborate with marketing, product development, and operations to align offerings with market demands.
• Monitor KPIs and provide regular sales forecasting, reporting, and pipeline updates to senior management.
• Ensure compliance with regional regulations, certifications, and trade requirements.

Requirements:

• Proven track record in international B2B sales leadership, ideally within the industrial or technical manufacturing sector.
• Strong knowledge of Ultraviolet and Infrared technologies and their applications (e.g., curing, drying, heating, disinfection, sensing).
• Experience managing distributed teams, sales agents, or partner networks across multiple countries.
• Commercially and technically astute, with the ability to engage in both strategic planning and hands-on sales activity.
• Fluent in English; additional European languages (e.g., German, French, Spanish) are highly advantageous.
• Willingness to travel frequently across Europe (up to 50–70%).
• Strong leadership, negotiation, and communication skills.

Desirable:

• Degree in Engineering, Physics, or a related technical discipline.
• Experience in high-specification or customised technical products.
• Familiarity with European industrial sectors including manufacturing, electronics, medical, or energy.

What We Offer:

• Competitive executive-level salary plus performance-based bonuses.
• Company car or allowance.
• Pension scheme and standard UK benefits (or equivalent in country of residence).
• High-impact role with autonomy to shape the European commercial strategy.
• Opportunities to influence product development and innovation in a growing niche technology market.